Introduction “Every image embodies a way of seeing. Even a photograph. For photographs are not, as is often assumed, a mechanical record. Every time we look at a photograph, we are aware, however slightly, of the photographer selecting that sight…
Introduction Within the world of UX, whilst every design challenge is unique and different, there are fundamental behaviours that are common among users. These principles are essential to remember and consider when approaching any design solution. They provide guidance and…
Introduction As the saying goes, you’re “only as good as your tools.” For us Product or UX Designers, having the right set of tools is crucial. These tools help us with our daily tasks, such as creating wireframes, conducting research,…
User personas are a commonly used approach in the field of product design and development. They provide valuable insights into the needs, behaviours, and preferences of different user groups. While there have been discussions about the effectiveness of personas and…
Disabled parking spaces There is a sports club near where I live that recently renovated their car park. They changed the layout and repainted the spaces. However, when it came to repainting the disabled parking spaces, something was off. First,…
🧑 What is a user persona? The term persona was coined by Alan Cooper in his book The Inmates Are Running the Asylum: Why High-Tech Products Drive Us Crazy and How to Restore the Sanity (1998). In this seminal work,…